social media services what to look for
Most social media marketing companies we reviewed list their clients and the success each has seen using that particular company. Most have some pretty big names from a variety of industries so you can gauge how successful your particular campaign may be, based on other industry leaders’ success. Here are some additional points we made note of while reviewing the best social media marketing companies.
Profile Creation & Management
Social media marketing services vary by the depth of the tools offered. Most take over your social media profiles and manage them for you. A few, including the top social media marketing company, help you create a business social medial profile from the beginning, then either hand the reins over to you or continue to manage it for you.
Most social media marketing services help you develop a marketing strategy, taking into account important demographics to define your target audience, best SEO and keywords to help snag high volumes of searches. The best services use geo-specific targeting so local customers that have the best likelihood of using your services are reached. In addition to creating an advertising strategy, look for a service that assists you in creating the content whether that is educational articles, infographics or video. It is also helpful if the service has experience in link building, connecting each of your social media profiles and company website together, which in turns help rank you high on search engine searches.
Performance Monitoring & Reports
Creating a strategy and managing your campaign is an important part of a social media marketing company, but it is also important to monitor the success of the campaign and make adjustments as necessary. The best social media marketing services monitor your online reputation, making sure your brand is being viewed favorably and quickly jumping on any negative comments or reports. Additionally, these services should be able to provide you with plenty of data about the increased viewers and followers of each of your social media profiles.
Help & Support
It is important with any business service to have access to the account manager or team that is assigned to your social media campaign. You want to be able to communicate your wishes but also have someone proactive in contacting you on a regular basis about the success of your social media promotions. Telephone and email support is available with all of the social media companies we reviewed. Some have the option of connecting with live chat or even Skype, ensuring you always have a way to contact your media team.
Most companies have blogs and articles that touch on some of the trends on social media. However, the best social media services offer training to you or your social media team so that you can eventually bring the management of your business profiles in house. Training materials include in-depth training articles, webinars and one-on-one training sessions.
Social media marketing is an important tool for growing your online image. It takes time and the right marketing company to make it work. Finding the best social media management service is becoming more and more essential, but choosing the right one can take your business to the next help and help you reach a new audience while retaining your current clientele.